Our aims for the initial design studio working on our film together was to discuss our brand aesthetic, devise a either a narrative or abstract story for our film, develop a storyboard, choose film locations and create a realistic time frame to complete different elements of the film. Although initially this seemed like a lot to accomplish in our first studio session, we quickly realized it was necessary to move at such a pace in order to complete our film on time.
This was out schedule that we devised of events for the week
Monday- Brainstorm aesthetic, choose narrative Vs abstract story, create story board
Tuesday- Revise timing for story board shots, choose final locations, style looks, practice makeup
Wednesday-Full test run of makeup and garments, Shoot all green room frames
Thursday- On site filming at Newtown warehouse
Friday- Begin editing, choose successful shots, go through timing of shots
Next week- Complete editing process, add audio, collaborate on rationale
Brainstorm was both challenging yet rewarding. I find beginning a creative process difficult at first as I am often unsure of my own ideas. Putting this process in a group context only makes it more difficult. At first we were all quite hesitant to share ideas (Sarah, Jess and myself) however once we got the ball rolling we all brought different ideas to the table and could begin to bounce ideas off each other. Despite individual differences everyone was super flexible when it came to collaborating and merging ideas. I also found working on a the storyboard really helpful in solidifying our groups vision as it forced us to thinking critically on how exactly we were going to execute our film.
By the end of Day 1 we decided we wanted to create a Gareth Pugh aesthetic within our film, with more of an abstract narrative. After considering shooting the entire film in the green room we thought choosing a more urban location with a second narrative shot in the green room would add more depth to our film and better suit our brand aesthetic.
We
ended up choosing to present a unisex or androgynous collection which would in turn
double our target as well as making it more viable from a business and
marketing perspective.
We continued communicating via a facebook group we created, sharing makeup inspiration, possible branding, audio choices and other fashion films that had created atmospheres similar to those that we wanted our film to have.
Essay development:
I decided to choose film as my fashion media and will be looking at the use of costume in constructing and disseminating gender ideals focusing on femininity. Initial I was going to focus on Billy Wilder’s 1950s black and white Hollywood classic Some Like It Hot and The Matrix, however after consulting my tutor, Justine suggested looking at two films from the same genre would provide a more relevant comparison. From this I have turned to analyze Sydney Pollack’s 1980s hit Tootsie which is a comical parody on gender roles, as is Some Like It Hot. I will be examining the extent to which drag within films effectively challenges heterosexually orientated perceptions of 'gender' whilst operating within societies binary frameworks of femininities and masculinities.
Sources
Serafin S, 2009, Multiplying The Body: Gender Performance Remembered and Reconstructed thesis.
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