Fashion Media

Today consisted of revising times for our story board shots, choosing final locations, styling looks and practicing makeup.
After a second presentation to the class and tutors of our branding and film intention we decided it was important for us to revisit our branding concept and clarify what we were trying to communicate through our film. ie) make sure it is clear to the viewer what look or style we were trying to sell. We initially decided to create our own hypothetical brand which would be advertising either an androgynous or unisex minimalist urban style, however, choosing a designer with an established philosophy and aesthetic removed the ambiguity and lack of coherency in our films vision.

This led us to further research of brands and designers which held a similar aesthetic to that which we were wanting to feature. From this we discovered the Nordic designer Barbara I Gongini whose styling and garments fitted the brief of what we needed. We also found her fashion film was along the lines of what we wanted to create, with a very eery, disturbing feel to it. 

In order to have a successful shoot tomorrow and to make to most of our precious time in the green room we decided it would be integral to have our individual looks styled, pressed and prepared before hand. We used Barbara I Gongini and other nordic designers with a similar aesthetic such as Acne for styling inspiration which as with most androgynous/unisex styling created a very minimalist edgy look.

look 1                                                                                                                                                      look 2

It was also important for us to test out makeup options and trial different inspiration we had found. This image formed the basis of our makeup styling for the looks filmed in the green room . The performative nature of using face paint and the white foreheads cultivate a benevolent facade that externalizes the symbolic nature of gender and identity as a performance.

Through trial and error I discovered that 3-4 layers of white face paint was required in order to achieve the stark white contrast we desired. These are some shots from our dress rehearsal of our styled looks and make-up we tested on camera to ensure the overall aesthetic was that which we desired. We also decided on slicked back hair as not to distract from the clothing and to complement our minimalist vision.

 

After 2 coats of white face paint                                                                                                             Finalized looks!